Monthly Archives: October 2013

Ad Critique 6

I found this video on YouTube when I was thinking of what advertisement I was going to do. I thought of what product makes an average man look more or seem more attractive and AXE popped into my mind. Axe is known to make less attractive men more attractive by the smell that they give off.

In this commercial they show a women with short shorts and a nice figure. You see her sports bra and then they go and they focus on her abs. You see her looking at something but you aren’t sure what until they show the window. In the window is a very average man who is basically drooling over the women on the ground. She uses a catapult to break the window and then she used a pole-vault to be able to get into the window. The reason why she is trying to get into the window is because the guy is wearing axe spray. She gets into the window and starts to strip.

The message that this ad is giving us is that if the man wears Axe then he can get any women he wants. It gives a very false view of what happens in real life. No product can just make you look better than what you are. If you are average looking then you will stay average a product will not do that for you. I think that this is false advertising and there is so much out there now a days that this is not the only ad that has false advertising and there really is no way to stop it. The ad that I picked for Axe is not the only commercial for them that show the average man; that is their main point of all their commercials and ads. The average man gets the hot sexy every time.


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October 21, 2013 · 1:26 am

Ad Critique 5 – Advertising – Racism

Ad Critique 5 - Advertising - Racism

Rachel Humphrey
October 12, 2013
Ad Critique 5


Dove is a soap brand that has been around for a long time and white women do most of the advertisement for Dove. Now it is not so much the physical appearance, but it is about the race that is not apparent in these ads. The ad that I picked is four white women standing side by side.

In a lot of cultures white is beautiful and it means that you are the most pure because you have white skin. People believe in other sides of the world that God curses people who do not have white skin. It’s interesting to find out this information because I am white and I always want to get tan in the summer.

The ad is not saying anything directly but it is basically saying that white women are better than any other race. They are on the ad with hardly any clothes on and they are saying, “Hey look at me, I use Dove, it’s for white people”. Are they implying that white people are clean and fresh and other races are not? I am still trying to figure out the message they are conveying exactly.

As I was going through the ads for Dove I did not see many black women in the ads for Dove. I did see a few, so I guess they are saying that black women can use Dove as well, or are they using them for comparison purposes? I just hope that Dove’s policy is to not have all races in their ads or do they think the same as the rest of the world that white is beautiful and there is nothing anyone can do about it.

You are who you are; you shouldn’t have to have certain products for certain skins because of the color difference. I like ads that apply to everyone and not just one race. As for now, Dove has not attracted me to their product by placing only white women in their ads.

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October 12, 2013 · 3:57 pm